Company Overview
China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") is a leading international sportswear brand enterprise based in China. The Group is primarily engaged in the design, development, marketing and wholesaling of branded sportswear in China. Since 30 May 2006, China Dongxiang has owned all rights to the internationally recognised KAPPA Brand in the PRC mainland and Macau.Since April 2008, the Group has become the owner of the PHENIX brand, a world-renowned name for skiing apparel.
Chairman's Statement
"Miracle" is a word commonly used to describe success achieved through revolutionary changes that beak the norm.
"Miracle" is a word commonly used to describe success achieved through revolutionary changes that beak the norm.
From technological innovation to systemic evolution, miracles are seen in almost every corner of the world. Nevertheless, what exactly is in our mind when people around us start talking about the "Dongxiang miracle"? Is it complacency which follows our success? Or is it fulfillment and satisfaction in which we take pride?
Undoubtedly, we broke the rules in the sportswear industry. This is evidenced by our strong growth at an unprecedented pace. We came in just at the right time when China's economy skyrocketed. China Dongxiang emerged rapidly into a public company and further into an enterprise that ventured toward broader markets through a host of international acquisitions. Each and every step of the way, however, was fraught with risks and uncertainties, and yet we approached them with rock solid confidence, pragmatism and innovation.
While we have every reason to share joy and happiness in our achievements, we will not rest on our laurels.
Because miracles belong to the past, and the challenges we face today are our future. We are committed to developing a corporation with an international vision - a management team with a global mindset; a full integration of cross-cultural resources, and a full commitment to run a rapidly growing company under any economic conditions.
A company is like a person. The more influential it gets the more responsibilities it has to bear.
In the process of value creation we are guided by a gracious heart to society, to shareholders, to consumers and to our business partners.
God tests us at all times. Rapid growth can deprive us of the opportunity to reflect on our actions during hard times. And to stay at the industry forefront we have to maintain our position as a trend-setter.
I invite you all, dear friends... let's stand side by side. In today's ever changing world, not only must we challenge old norms, but we must also codify our own new rules.
And, this is just the beginning.
Mission and Vision
Mission
Helping consumers to boost their self-confidence and experience the delight of being themselves as well as a healthy lifestyle with quality.
Vision
To become the first name that comes to mind in any discussion of fashionable sportswear in China.
Milestones
2022
Ms. Chen Chen, co-president, was appointed as the co-chairman of the board of directors; In January, KAPPA launched 2022 spring and summer sports fashion show online.
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2021
In January, KAPPA became the strategic partner of Chinese National Skateboarding Team, and provided a full set of costumes and professional skateboarding shoes for their competition and training; KAPPA became the official sponsor of Chinese National Skateboarding Team, Equestrian Team and Fencing Team in the Tokyo Olympic Games; In May, KAPPA’s annual sports fashion show in China was held, which was the first one in 20 years since Kappa landed into the Chinese market, to deliver its diversified brand genes to the public; Meanwhile, KAPPA's first brand concept store opened in Sanlitun, Beijing; In July, KAPPA held a strategic cooperation signing ceremony with Shougang Extreme Park in Beijing, officially titled Shougang Extreme Park and became its chief strategic sponsor partner; In August, Sun Yiwen, a Chinese fencer and gold medalist of women's individual Epee, became KAPPA’s sports ambassador...
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2020
The Group, with its brand KAPPA and PHENIX, donated RMB 3 million to China Charity Federation and set up a RMB 3 million special fund for COVID-19 prevention and control; KAPPA became the official title sponsor of DOTA 2 team of RNG team, a well-known E-sports team in China, and also the designated clothing sponsor of 2020 TGA Tencent E-sports games; By improving the SCRM membership system, cloud warehouse and intelligent store system, the layout of omni-channel digital marketing mode was completed and the integration of omni-channel commodities was realized; In order to focus on the development of the Chinese market and implement the Group’s multi-brand strategy, the KAPPA Japan trademarks was sold to BasicNet in Italy, and the exclusive rights of PHENIX brand (excluding China) was granted to a third party.
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2019
The global launch of KAPPA HISTORY BOOK was held in Shibuya, Tokyo to celebrate the 50th anniversary of the KAPPA Omini logo; A new brand concept of [K is for KAPPA] was launched featuring brand ambassador Z. TAO in a brand reshaping and upgrade exercise.
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2018
KAPPA’s brand new direct-franchise model of business operation was officially launched; In August 2018, the launch of the joint product series of BANDA and KAPPA x A.FOUR LABS x P.A.M.2018FW was held in the GR8 store in Laforet Harajuku, the iconic fashion center in Tokyo; At the Pyeongchang Winter Olympics 2018, the Norwegian team in PHENIX outfit ranked first in the gold medal table as well as the medal table. Cooperated with Chinese Fencing Team and Chinese Equestrian Team and developed the medium and high-end segment market of sports.
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2017
At the 10th year after listing, the new leader, Mr Zhang Zhiyong, joined the Group as executive director and CEO; A. FOUR LABS meets POSH ISOLATION for KAPPA, a co-branding effort featuring KAPPA, A. FOUR LABS run by renowned designer Kazuki Kuraishi and POSH ISOLATION, a vanguard music factory brand in Copenhagen, enjoyed a successful debut at Club75 in Paris.
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2016
#PEOPLE ON THE MOVE# was introduced as a brand new talking point in association with brand ambassador G-Dragon to mark the centenary of the KAPPA brand; Vigorous launch of PHENIX in the China market capitalising on the 2022 Winter Olympics in an active bid to expand our portfolio.
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2014
PHENIX was the official sponsorfor the Norwegian National Team and Norwegian Alpine Ski Team during the Sochi Winter Olympic Games and Paralympics Games; Major breakthrough in "November 11th" e-commerce sales of 2014, registering a 79% year-on-year growth over the same period of 2013.
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2013
Establishment of 6 self-owned subsidiaries and introduction of the "franchise chain" system; Launches the KAPPA KOMBAT Series.
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2012
Establishment of the first owned subsidiary of the Group and application of consumer-oriented operation pattern; Jiangsu Taicang Technology Centre adopts process system developed by the technology centre in Niigata, Japan; PHENIX was the sole apparel sponsor of Norwegian National Team for the London Olympics.
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2011
Kappa co-sponsored the equipment for German Bundesliga Borussia Dortmund and was the official apparel sponsor for Virgin Racing F1 Team; Launched KAPPA C19, the Fixed Gear street sports series.
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2010
Official launch of Robe Di Kappa brand in China; Airing of the first KAPPA TV commercial on CCTV-5 and multiple TV channels.
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2009
The first official KAPPA online Taobao flagship store opened and recorded day sales of RMB4.03 million on November 11th, a record-high amount of online daily sales of sporting goods in China.
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2007
China Dongxiang (Group) Co., Ltd. (“The Group”) was listed on the main board of The Stock Exchange of Hong Kong Limited on October 10, 2007; Cooperation with University of the Arts London to enhance the Group's research and development.
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2006
The Group purchased all rights of KAPPA brand and becomes the brand owner in the PRC mainland and Macau; Morgan Stanley invested in China Dongxinag; KAPPA brand established its leading position in athleisure and became the 3rd largest international sportswear brand in China market.
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2005
The Group acquired the remaining 80% equity interest in Beijing Dongxiang held by Li Ning.
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2004
The Group acquired 20% equity interest in Beijing Dongxiang through its subsidiary Shanghai Leide.
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2002
Beijing Dongxiang Sports Development Co., Ltd. (“Beijing Dongxiang”) was established and Mr. Chen Yihong was appointed as Chairman; KAPPA brand first landed in China market.
MORE +Board of Directors
Mr. Chen Yihong
Founder, Chairman and executive director of the Company
Mr. Chen is primarily responsible for the management of the board, company investment operations and corporate planning. Mr. Chen joined the Company in March 2007. Mr. Chen has extensive experience in the sporting goods industry in China. From 1991 to 2005, Mr. Chen was the vice-general manager, general manager and chief executive officer of Beijing Li Ning Sports Goods Co., Ltd. (北京李寧體育用品有限公司) and the executive director of Li Ning Company Limited, a company listed on Hong Kong Stock Exchange. Mr. Chen had completed an executive Master's in business administration degree from Guanghua School of Management of Peking University (北京大學光華管理學院) in 2002. Mr. Chen had completed "China CEO Program" of Cheung Kong Graduate School of Business (長江商學院) in 2009.
Ms. Chen Chen
Co-Chairman, Executive director and Co-President
Ms. Chen joined the Company in 2012 and is primarily responsible for overseeing the marketing and design of Kappa products of the Company. Ms. Chen served as product planning representative in the apparel planning team of the Company from 2012 to 2013. Ms. Chen was promoted as the manager of the marketing department and apparel design department and the vice president of the Brand department in 2013. Ms. Chen graduated from University of the Arts - London College of Fashion with a Bachelor's degree in Fashion Design Technology - Surface Textiles in 2010.
Mr. Zhang Zhiyong
Executive director, Chief executive officer and president.
Mr. Zhang joined the Company in October 2017. Mr. Zhang is primary responsible for company strategy and managing the overall operations (excluding the investment operations). Mr. Zhang joined Beijing Li Ning Footwear Co., Ltd. (北京李寧鞋業有限公司) in October 1992 and had been in charge of its financial system and nationwide retail business system, before becoming the general manager of the company in February 2001, a position he held until June 2004. From the listing on the Main Board of the Stock Exchange of Li Ning Company Limited (Stock Code: 2331) in June 2004 to 3 July 2012, Mr. Zhang was chief executive officer and executive director of Li Ning Company Limited in charge of the overall strategy and implementation of the Company. Mr. Zhang stepped down as chief executive officer and executive director of Li Ning Company Limited in July 2012 and October 2014, respectively.
Mr. Zhang has been appointed as an independent non-executive director of C. banner International Holdings Limited, a company listed on the Main Board of the Stock Exchange (Stock Code: 1028), since 15 October 2012.
Mr. Zhang has been engaged in the digitalisation of sports gear since October 2014. He has founded 北京必邁體育用品有限公司 with a proprietary brand name known as "BMAI" and has been the non-executive chairman of the company since then. He also holds the controlling interests in the company.
Mr. Zhang was president of LeSports from August 2016 to January 2017.
Mr. Zhang has been involved in China's sporting goods industry since 1992. With more than 20 years' marketing experience in the sector, he brings with him profound understanding of and practical experience in China's ever-changing consumer market, brand-building for sporting goods, digitalisation of the sporting industry, as well as the management of corporate reforms at Chinese companies.
Mr. Zhang holds a bachelor's degree from Beijing Institute of Economics (北京經濟學院) and an EMBA degree from Guanghua School of Management, Peking University.
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