动向

Company Overview

China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") is a leading international sportswear brand enterprise based in China. The Group is primarily engaged in the design, development, marketing and wholesaling of branded sportswear in China. Since 30 May 2006, China Dongxiang has owned all rights to the internationally recognised KAPPA Brand in the PRC mainland and Macau.Since April 2008, the Group has become the owner of the PHENIX brand, a world-renowned name for skiing apparel.

Learn More

Chairman's Statement

"Miracle" is a word commonly used to describe success achieved through revolutionary changes that beak the norm.

"Miracle" is a word commonly used to describe success achieved through revolutionary changes that beak the norm.

 

From technological innovation to systemic evolution, miracles are seen in almost every corner of the world. Nevertheless, what exactly is in our mind when people around us start talking about the "Dongxiang miracle"? Is it complacency which follows our success? Or is it fulfillment and satisfaction in which we take pride?

 

Undoubtedly, we broke the rules in the sportswear industry. This is evidenced by our strong growth at an unprecedented pace. We came in just at the right time when China's economy skyrocketed. China Dongxiang emerged rapidly into a public company and further into an enterprise that ventured toward broader markets through a host of international acquisitions. Each and every step of the way, however, was fraught with risks and uncertainties, and yet we approached them with rock solid confidence, pragmatism and innovation.

 

While we have every reason to share joy and happiness in our achievements, we will not rest on our laurels.

 

Because miracles belong to the past, and the challenges we face today are our future. We are committed to developing a corporation with an international vision - a management team with a global mindset; a full integration of cross-cultural resources, and a full commitment to run a rapidly growing company under any economic conditions.

 

A company is like a person. The more influential it gets the more responsibilities it has to bear.

 

In the process of value creation we are guided by a gracious heart to society, to shareholders, to consumers and to our business partners.

 

God tests us at all times. Rapid growth can deprive us of the opportunity to reflect on our actions during hard times. And to stay at the industry forefront we have to maintain our position as a trend-setter.

 

I invite you all, dear friends... let's stand side by side. In today's ever changing world, not only must we challenge old norms, but we must also codify our own new rules.

 

And, this is just the beginning.

动向

Mission and Vision

动向

Mission

Helping consumers to boost their self-confidence and experience the delight of being themselves as well as a healthy lifestyle with quality.

动向

Vision

To become the first name that comes to mind in any discussion of fashionable sportswear in China.

Milestones

2022

Ms. Chen Chen, co-president, was appointed as the co-chairman of the board of directors; In January, KAPPA launched 2022 spring and summer sports fashion show online.

MORE +

2021

In January, KAPPA became the strategic partner of Chinese National Skateboarding Team, and provided a full set of costumes and professional skateboarding shoes for their competition and training; KAPPA became the official sponsor of Chinese National Skateboarding Team, Equestrian Team and Fencing Team in the Tokyo Olympic Games; In May, KAPPA’s annual sports fashion show in China was held, which was the first one in 20 years since Kappa landed into the Chinese market, to deliver its diversified brand genes to the public; Meanwhile, KAPPA's first brand concept store opened in Sanlitun, Beijing; In July, KAPPA held a strategic cooperation signing ceremony with Shougang Extreme Park in Beijing, officially titled Shougang Extreme Park and became its chief strategic sponsor partner; In August, Sun Yiwen, a Chinese fencer and gold medalist of women's individual Epee, became KAPPA’s sports ambassador...

MORE +

2020

The Group, with its brand KAPPA and PHENIX, donated RMB 3 million to China Charity Federation and set up a RMB 3 million special fund for COVID-19 prevention and control; KAPPA became the official title sponsor of DOTA 2 team of RNG team, a well-known E-sports team in China, and also the designated clothing sponsor of 2020 TGA Tencent E-sports games; By improving the SCRM membership system, cloud warehouse and intelligent store system, the layout of omni-channel digital marketing mode was completed and the integration of omni-channel commodities was realized; In order to focus on the development of the Chinese market and implement the Group’s multi-brand strategy, the KAPPA Japan trademarks was sold to BasicNet in Italy, and the exclusive rights of PHENIX brand (excluding China) was granted to a third party.

MORE +

2019

The global launch of KAPPA HISTORY BOOK was held in Shibuya, Tokyo to celebrate the 50th anniversary of the KAPPA Omini logo; A new brand concept of [K is for KAPPA] was launched featuring brand ambassador Z. TAO in a brand reshaping and upgrade exercise.

MORE +

2018

KAPPA’s brand new direct-franchise model of business operation was officially launched; In August 2018, the launch of the joint product series of BANDA and KAPPA x A.FOUR LABS x P.A.M.2018FW was held in the GR8 store in Laforet Harajuku, the iconic fashion center in Tokyo; At the Pyeongchang Winter Olympics 2018, the Norwegian team in PHENIX outfit ranked first in the gold medal table as well as the medal table. Cooperated with Chinese Fencing Team and Chinese Equestrian Team and developed the medium and high-end segment market of sports.

MORE +

2017

At the 10th year after listing, the new leader, Mr Zhang Zhiyong, joined the Group as executive director and CEO; A. FOUR LABS meets POSH ISOLATION for KAPPA, a co-branding effort featuring KAPPA, A. FOUR LABS run by renowned designer Kazuki Kuraishi and POSH ISOLATION, a vanguard music factory brand in Copenhagen, enjoyed a successful debut at Club75 in Paris.

MORE +

2016

#PEOPLE ON THE MOVE# was introduced as a brand new talking point in association with brand ambassador G-Dragon to mark the centenary of the KAPPA brand; Vigorous launch of PHENIX in the China market capitalising on the 2022 Winter Olympics in an active bid to expand our portfolio.

MORE +

2015

The launch ceremony of the KAPPA x CLOT joint campaign was held at Shanghai.

MORE +

2014

PHENIX was the official sponsorfor the Norwegian National Team and Norwegian Alpine Ski Team during the Sochi Winter Olympic Games and Paralympics Games; Major breakthrough in "November 11th" e-commerce sales of 2014, registering a 79% year-on-year growth over the same period of 2013.

MORE +

2013

Establishment of 6 self-owned subsidiaries and introduction of the "franchise chain" system; Launches the KAPPA KOMBAT Series.

MORE +

2012

Establishment of the first owned subsidiary of the Group and application of consumer-oriented operation pattern; Jiangsu Taicang Technology Centre adopts process system developed by the technology centre in Niigata, Japan; PHENIX was the sole apparel sponsor of Norwegian National Team for the London Olympics.

MORE +

2011

Kappa co-sponsored the equipment for German Bundesliga Borussia Dortmund and was the official apparel sponsor for Virgin Racing F1 Team; Launched KAPPA C19, the Fixed Gear street sports series.

MORE +

2010

Official launch of Robe Di Kappa brand in China; Airing of the first KAPPA TV commercial on CCTV-5 and multiple TV channels.

MORE +

2009

The first official KAPPA online Taobao flagship store opened and recorded day sales of RMB4.03 million on November 11th, a record-high amount of online daily sales of sporting goods in China.

MORE +

2008

The Group completed the acquisition of PHENIX.

MORE +

2007

China Dongxiang (Group) Co., Ltd. (“The Group”) was listed on the main board of The Stock Exchange of Hong Kong Limited on October 10, 2007; Cooperation with University of the Arts London to enhance the Group's research and development.

MORE +

2006

The Group purchased all rights of KAPPA brand and becomes the brand owner in the PRC mainland and Macau; Morgan Stanley invested in China Dongxinag; KAPPA brand established its leading position in athleisure and became the 3rd largest international sportswear brand in China market.

MORE +

2005

The Group acquired the remaining 80% equity interest in Beijing Dongxiang held by Li Ning.

MORE +

2004

The Group acquired 20% equity interest in Beijing Dongxiang through its subsidiary Shanghai Leide.

MORE +

2002

Beijing Dongxiang Sports Development Co., Ltd. (“Beijing Dongxiang”) was established and Mr. Chen Yihong was appointed as Chairman; KAPPA brand first landed in China market.

MORE +

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2002

Learn More

Board of Directors

Mr. Chen Yihong

Mr. Chen Yihong

Founder, Chairman and executive director of the Company

 Mr. Chen is primarily responsible for the management of the board, company investment operations and corporate planning. Mr. Chen joined the Company in March 2007. Mr. Chen has extensive experience in the sporting goods industry in China. From 1991 to 2005, Mr. Chen was the vice-general manager, general manager and chief executive officer of Beijing Li Ning Sports Goods Co., Ltd. (北京李寧體育用品有限公司) and the executive director of Li Ning Company Limited, a company listed on Hong Kong Stock Exchange. Mr. Chen had completed an executive Master's in business administration degree from Guanghua School of Management of Peking University (北京大學光華管理學院) in 2002. Mr. Chen had completed "China CEO Program" of Cheung Kong Graduate School of Business (長江商學院) in 2009.

Ms. Chen Chen

Ms. Chen Chen

Chief Executive Officer, President, Co-Chairman and Executive Director

Ms. Chen joined the Company in 2012 and is primarily responsible for overseeing the marketing and design of Kappa products of the Company. Ms. Chen served as product planning representative in the apparel planning team of the Company from 2012 to 2013. Ms. Chen was promoted as the manager of the marketing department and apparel design department and the vice president of the Brand department in 2013. Ms. Chen graduated from University of the Arts - London College of Fashion with a Bachelor's degree in Fashion Design Technology - Surface Textiles in 2010.

Mr. Lyu Guanghong

Mr. Lyu Guanghong

Executive director and chief financial officer of the Company

has been appointed as an executive director and chief financial officer of the Company with effect from 17 April 2020. Mr. Lyu joined the Group in October 2008. He acted as the manager of the finance department from November 2013 to February 2015. Prior to his appointment as the executive director and chief financial officer of the Company, Mr. Lyu has been the director of the investment and fund management department of the Company since February 2015, during which he was responsible for investment management, listing compliance, investor relations and other internal management of the Group.

Prior to joining the Group, from September 2004 to September 2008, Mr. Lyu was the deputy manager of the financial audit department at China Jushi Co., Ltd. (中國巨石股份有限公司) (stock code: 600176.SH) ("China Jushi"). His major duties included financial analysis and taxation of China Jushi.

Mr. Lyu obtained his bachelor's degree in economics and master's degree in management from Nankai University (南開大學). He is a member of the Chinese Institute of Certified Public Accountants and an intermediate accountant.

Learn More