Kappa Joins Hands with Huayi Brothers
(25 Feb, 2009) The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") announced its cross-border cooperation with Huayi Brothers Media Group (Huayi Brothers), a leading entertainment and media firm, at the "2009 Kappa.Huayi Brothers Strategic Alliance Press Conference" held in the Grand Millennium Beijing on 24 February, 2009.
Since the introduction of the Italian sports fashion brand - Kappa by China Dongxiang in 2002, its brand positioning which combines European taste with sporty fashion, sexy and stylish elements has gained widespread popularity nationwide. As a pioneer in China's sports fashion wear industry, China Dongxiang has put forth a great deal of effort in cross-border marketing programmes.
Huayi Brothers is one of the most successful private enterprises in the field of entertainment media. It has a diversified business portfolio that includes the production of films, TV programme series, artist management, music CDs, entertainment, and marketing. It also manages a number of popular artists such as Jue Zhou, Li Bingbing, Huang Xiao Ming, Deng Chao and singers, including Jane Zhang, Laure Shang, Yu Quan, Shawn Huang.
Commenting on this new strategic co-operation with Huayi Brothers, Mr. Chen Yihong, Chairman of China Dongxiang, said - "The Kappa brand represents sports, fashion, young and sexy image, which match perfectly with the entertainment nature and resources of Huayi Brothers. We share the same target group and a common philosophy toward charity and social affairs. I believe the strong synergy effect brought about by this co-operative agreement will further strengthen our brand awareness."
Mr. Chen continued, "2009 is the 40th anniversary of OMINI, the 'back-to-back' logo of Kappa. The classic brand image of Kappa was created 40 years ago when a photographer accidentally caught a man and a woman sitting back to back against the light. The brand logo. in fact, carries the intrinsic value of sharing and support. I hope that our 'entertainment-to-sports' co-operation with Huayi Brothers carries on the spirit of Kappa's "back-to-back" logo, leading to a win-win partnership through sharing and mutual support."
Representatives of China Dongxiang and Huayi Brothers attended the Press Conference
(From left to right: Mr. Chen Yihong, Chairman of China Dongxiang; Mr. Wang Zhongjun, Chairman of Huayi Brothers; Artist representative from Huayi Brothers Mr. Lu Y; Mr. Wang Zhonglei, President of Huayi Brothers)(From right to left ) Mr. Ren Yi, and President of Huayi Brothers and Mr. Wang Zhonglei General Manager of Kappa, during a public interview.
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China that successfully listed on the Stock Exchange of Hong Kong Limited on 10 October 2007. The Group is primarily engaged in the design, development, marketing and wholesaling of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognised Kappa Brand in the PRC, Macau and Japan. Its products convey an active, fashionable and youthful image and are warmly welcomed by China's fast growing and affluent consumers.