China Dongxiang 2009 Q4 Sales Fair Received Encouraging Response Order Book Value Achieved 21% Year-on-year Growth
(21 May 2009, Hong Kong) The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") is pleased to announce the result of its 2009 Q4 sales fair held in mid-May. Order book value recorded a year-on-year growth of 21%, which implied the distributors' confidence in the outlook of the retail market.
Besides, a new Kappa skiwear series, whose design and technology was originated from Phenix, was first launched in the sales fair and greatly welcomed by distributors.
Mr. Qin Dazhong, CEO of China Dongxiang said, "The encouraging result of the sales fair reflects the confidence of distributors and customers on our brand and products, as well as their optimistic view towards the outlook of China's economy and the sportswear industry. We will further consolidate our unique 'fashion+sports' market position by carrying out more dynamic branding activities and optimizing our product mix, so as to maintain the momentum of our business growth."
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China and was successfully listed on the Stock Exchange of Hong Kong Limited on 10 Oct, 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan. Its products convey an active, fashionable and youthful image and are warmly welcomed by China's fast growing and high potential consumers. The Group finished its acquisition of a Japan sportswear enterprise Phenix on 30 April 2008. The international brand "Phenix" has the greatest market share in the skiing and outdoor sportswear market in Japan.