Kappa GOLF Appointed Official Partner of the HSBC Champions Event *** High-end sportswear series uplifts the image of Kappa Brand
2009年08月26日
source：
[26 August 2009, Hong Kong] The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. (“China Dongxiang” or “the Company”; stock code: 3818, together with its subsidiaries the “Group”) announced today that it has entered into an agreement with the HSBC Championships, and appointed “Kappa GOLF” as the official partner for the provision of golf apparel in the “World Golf Championships - HSBC Champions” in year 2009 to 2011.
The “World Golf Championships - HSBC Champions”, making its first foray into the China market, will be held at the Shanghai Sheshan International Golf Club from 5 to 8 November 2009. The HSBC Champions will bring together top-class players from all over the world, including the first male Asian Grand Slam winner and another five players who are among the top-ten players in world rankings. Tiger Woods, ranked the top golfer in the world, and Sergio Garcia, the past Champion, will also gather at this world-class golf championships event.
Mr. Ren Yi, General Manager of Kappa China, said - “As a leading international sportswear brand enterprise in the PRC, we take a lot of pride in cooperating with the HSBC Championships, which is a world-class golf tournament event. The launch of Kappa GOLF as a high-end sportswear series not only enriched the product offerings of Kappa Brand, but further uplifts the image of Kappa Brand. We will do our best to provide golf apparel for this golf tournament, and will join forces with the HSBC Champions to promote the development of golf in China.”
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China and was successfully listed on the Stock Exchange of Hong Kong Limited on 10 Oct, 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan. Its products convey an active, fashionable and youthful image and are warmly welcomed by China’s fast growing and high potential consumers. The Group finished its acquisition of a Japan sportswear enterprise Phenix on 30 April 2008. The international brand “Phenix” has the greatest market share in the skiing and outdoor sportswear market in Japan.
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