New RDK brand under China Dongxiang receives overwhelming response at 2010 Spring & Summer Product Showcase and Sales Fair
[30 September 2009, Hong Kong] – The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") announced that Robe di Kappa (RDK), a brand under the Kappa umbrella, successfully closed its 2010 Spring & Summer Product Showcase and Sales Fair at Park Hyatt,Yintai Centre, Beijing. The event attracted 60 distributors and received overwhelming responses.
Based on the understanding of Italian spirit of humanism and insights on fashion and sport, RDK harmonizes the inner beauty of sports with its products. Through such expression, the Group aims to advance to a new level and influence the underlying definition of fashionable sportswear. This not only includes innovation related to material selection and design, but also reinforcing the relationship between a product and its consumers, helping them appreciate the product details, quality and the elements of fashion. The RDK products will start its promotion in the coming season in a vivid, appealing and innovative fashion.
Mr. Chen Yihong, Chairman of China Dongxiang said, "In preparation for the launch of the RDK brand, we spent two years to strategize our brand positioning, product design and sales distribution. We have full confidence in the RDK brand and are looking forward to its launch in spring 2010. Meanwhile, the "Kappa Ski" brand, stemmed from the Phenix brand, will be promoted to the PRC market this winter. We will continue to enrich our brand and product portfolio, making all efforts to be the leading multi-brand sportswear management enterprise in China to generate maximum returns to our shareholders."
The venue was designed under the theme of “Sports Futurism”, which fully demonstrated the intrinsic values of RDK brand - a combination of modern and classic, and a passion in innovation.
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China and was successfully listed on the Stock Exchange of Hong Kong Limited on 10 Oct, 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan. Its products convey an active, fashionable and youthful image and are warmly welcomed by China’s fast growing and high potential consumers. The Group finished its acquisition of a Japan sportswear enterprise Phenix on 30 April 2008. The international brand “Phenix” has the greatest market share in the skiing and outdoor sportswear market in Japan.