Kappa Successfully launches 09 Ski Product and Forms Strategic Partnership with CSA to Promote Skiing Sport in China
2009年10月21日
source：
[21 October 2009, Hong Kong] - The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") is pleased to announce its successful launch of Kappa 09 ski series and the grand opening ceremony of strategic partnership with China Ski Association (CSA) on 14 October.
Participated in the event were Kappa China General Manager Mr. Ren Yi, Vice Secretary of the CSA Mr. Ding Yi and professional skiing coaches and entertainment celebrities including Mr. Han Shuangqi, Zheng Zheng, Sun Nan, Gao Qi and many others. In a relaxing and creative environment, participants and celebrities perfectly portrayed the beauty and value of both male and female skiing products.
Realizing that an increasing number of professional and amateur skiers start to integrate sports with fashion, beauty and elegance, the new Kappa 09 skiing products is the perfect fit. Adopting the latest and most sophisticated ski wear techniques by a team of experts who have over 30 years of experience, Kappa 09 skiing series are made of refined materials and details, making them practical and fashionable. Considering the significant potentials of skiing industry in China, the Company formed strategic partnership with the China Ski Association to promote skiing. As such, Kappa's ski wear has been officially appointed as the designated supplier for the China Parallel Giant Slalom National team.
According to the CSA, there are altogether 200 ski destinations established in China covering 17 different provinces, cities, autonomous regions, and municipalities. The number of people practicing skiing in China is increasing rapidly. This year marked the sixth consecutive event of the Da Zhong Skiing Competition, which has widely attracted a significant number of players to participate. As a leading international sportswear brand, China Dongxiang is always identifying opportunities to showcase its superior sportswear and contribute to promote the importance and art of sports events. .The Company sees opportunities arising in the China's skiing market and plans to launch a series of marketing and promotional activities for its ski wear, seeking to be the major sponsor for the Alpine Ski Race which is the most appealing and influential ski competition in Mainland China. Additionally, Kappa will also develop close cooperation with the China High School Skiing Team and the CSA.
"We are thrilled to announce the successful launch of Kappa 09 Ski Products, demonstrating that the Company has made another big step in diversifying into other sportswear following our successful launch of Kappa Golf. We will continue to emphasise our product quality and features, without compromising the functionality of our products offered," commented Mr. Chen Yihong, Chairman of China Dongxiang. "We see the tremendous potentials in China's skiing market and aim to be the first mover to identify areas for growth going forward. Offering our customers unique experience and product features will continue to be the backbone of our business and operation. We aim to consolidate China Dongxiang's leading position through strategic partnerships whenever opportunities occur," added Mr. Chen.
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China and was successfully listed on the Stock Exchange of Hong Kong Limited on 10 Oct, 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan. Its products convey an active, fashionable and youthful image and are warmly welcomed by China's fast growing and high potential consumers. The Group finished its acquisition of a Japan sportswear enterprise Phenix on 30 April 2008. The international brand "Phenix" has the greatest market share in the skiing and outdoor sportswear market in Japan.
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