China Dongxiang delivers robust 22% yoy order book growth for 2Q 2010 sales fair
2010 second quarter sales fair. Order book value grew 22% year-on-year, which demonstrated distributors' continuous confidence towards the Kappa brand and the market outlook.
The 2010 second quarter sales fair was held in early November 2009 in Beijing. The Group continued to innovate on its existing core product series and launched a number of brand new apparel and footwear series such as the Riding series and Sailing series. Distributors showed overwhelming responses to these core and new product series.
Running concurrently with the sales fair was a launch ceremony to unveil the new Kappa brand slogan "We Are One". This is a key continuous effort dedicated to the brand building of Kappa in China apart from the Group's focus on product R&D. An extensive advertising and marketing campaign will be implemented nationwide in the remaining months of 2009 and in the coming year. The campaign will definitely enhance the brand image of Kappa and form a driving force to boost the Group's future sales growth.
Mr. Chen Yi Hong, Chairman of China Dongxiang, said, "The strong results of the sales fair showed that distributors are casting a vote of confidence to us and the market outlook. Our relentless effort in marketing and enhancement in product R&D will continue to contribute to our brand differentiation and deliver sustainable business growth."
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China and was successfully listed on the Stock Exchange of Hong Kong Limited on 10 Oct, 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan. Its products convey an active, fashionable and youthful image and are warmly welcomed by China's fast growing and high potential consumers. The Group finished its acquisition of a Japan sportswear enterprise Phenix on 30 April 2008. The international brand "Phenix" has the greatest market share in the skiing and outdoor sportswear market in Japan.