China Dongxiang Achieves Robust Growth in 3Q2010 Sales Fair Order book grew by 22% year-on-year
[24 March 2010, Hong Kong] The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") announced that order book value recorded in 3Q2010 sales fair grew by 22% year-on-year, demonstrating positive response from distributors towards Kappa brand as well as a promising market outlook.
The 2010 third quarter sales fair was held in Beijing in March 2010. The PAC collection, a collection designed by Mr. Michael Michalsky, the former global creative director of Adidas, which was highly expected by market, received overwhelming response from distributors.
Mr. Qin Dazhong, CEO of China Dongxiang, said, "The encouraging results of 3Q2010 sales fair shown that distributors are casting a vote of confidence to us as well as Kappa products. This also suggests that consumer sentiment is improving while retail market is recovering from financial crisis. Although 2010 will be another year of challenge, I'm confident that China Dongxiang will excel in the market and deliver sustainable growth through our continuous efforts in brand marketing and product innovation."
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China and was successfully listed on the Stock Exchange of Hong Kong Limited on 10 Oct, 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan. Its products convey an active, fashionable and youthful image and are warmly welcomed by China's fast growing and high potential consumers. The Group finished its acquisition of a Japan sportswear enterprise Phenix on 30 April 2008. The international brand "Phenix" has the greatest market share in the skiing and outdoor sportswear market in Japan.