RDK's Brand Promotion Campaign Launched
[24 May, 2010 - Hong Kong] The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group"), officially kicked off the 2010 promotion campaign of its Robe Di Kappa (RDK) brand in the PRC market. By launching a series of innovative artistic activities, the campaign brought consumers the extraordinary branding experience.
RDK's brand promotion campaign was preluded with a music show titled "Weekend Surprise", performed by artists including the famous musician Mr. Zhang You Dai and the Danish female jazz vocalist Cathrine Legardh with her quartet. In order to transform the retail space as the interactive platform between the brand and consumers, the campaign was held in the RDK store at Beijing's famous shopping landmark - 'The Place'. Besides, the Group will partner with Mr. Zhang You Dai for the publishing of Robe Di Kappa special selection CD, expecting that the interaction with consumers will be continued and the art of brand will be shared through the music.
Mr. Qin Dazhong, CEO of China Dongxiang said, "In addition to the creative, fashionable design of RDK's products, we are confident that the brand will become increasingly popular following the series of strategic and artistic promotion activities."
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China and was successfully listed on the Stock Exchange of Hong Kong Limited on 10 Oct, 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan and Robe Di Kappa Brand in China. Its products convey an active, fashionable and youthful image and are warmly welcomed by China's fast growing and high potential consumers. The Group finished its acquisition of a Japan sportswear enterprise Phenix on 30 April 2008. The international brand "Phenix" has the greatest market share in the skiing and outdoor sportswear market in Japan.