China Dongxiang 4Q2010 trade fair achieves strong sustainable growth * * * Order book growth roses 22.9% year-on-year
[27 May 2010, Hong Kong] The leading international fashion sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group"), recorded strong sustainable order book growth at the latest 4Q2010 trade fair concluded in Beijing recently. Order growth placed at the fair was up by approximately 22.9% as compared to the same period of last year. The quarter marked by significant robust order growth is the highest reported in year 2010. Order growth for the past three quarters of 2010 was 15.8%, 22%, and 22%, respectively.
Mr. Qin Dazhong, CEO of China Dongxiang, said, "The winter collection has always been our major focus in a year. The achievements in 4Q2010 trade fair attest to our success in terms of product innovation, design capability as well as our brand marketing efforts. Following the launch of the "We Are One" brand slogan and the extensive marketing campaign including the first TV commercial which was launched mid this month, we are pleased to see that distributors have shown increased confidence towards the Kappa brand’s development as well as the promising outlook. We will continue to enhance the brand equity of Kappa through our differentiation strategy of integrating fashion and sports and bringing creative and appealing designs to end consumers."
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan and Robe Di Kappa Brand in China. [pls remain consistent for other future releases] Its products convey an active, fashionable and youthful image and are warmly welcomed by China’s fast growing and high potential consumers. The Group completed the acquisition of a Japan sportswear enterprise Phenix in April 2008. The international brand "Phenix" has the greatest market share in the skiing and outdoor sportswear market in Japan.