China Dongxiang Announces 2Q2011 Sales Fair Results * * * Order book value grew by 2.8% year-on-year
[23 November 2010, Hong Kong] The leading international fashion sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group"), announced that the Group's 2Q2011 sales fair recorded 2.8% growth year-on-year in order book value.
Mr. Qin Dazhong, CEO of China Dongxiang, said, "The results of the 2Q2011 sales fair were attributable to the proactive adjustment of the operational strategies by the management. In light of the challenging operating environment in China's sportswear industry, retailers are facing pressure in their operations. As such, we asked our distributors to place pre-orders prudently for this sales fair and make full use of the Group's improving supply chain system to achieve flexible replenishment order. In addition, we will continue to place our relentless efforts in further strengthening our design creativity and product portfolio. New products are expected to launch in the 3Q2011 sales fair in an effort to better meet the demand of our target customers."
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China and was successfully listed on the Stock Exchange of Hong Kong Limited on 10 October 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan and Robe Di Kappa Brand in China. Its products convey an active, fashionable and youthful image and are warmly welcomed by China's fast growing and high potential consumers. The Group completed the acquisition of a Japan sportswear enterprise Phenix on 1 May 2008. Phenix, the most popular ski brand in Japan with the largest market share, has gained strong recognition in the international market.