China Dongxiang (Group) Co., Ltd China Dongxiang Appoints New CEO and Executive Director * * * Sandrine Zerbib, Former President of Adidas Greater China, on board to Strengthen Company Growth
[23 November 2010, Hong Kong] The leading international fashion sportswear brand enterprise in the PRC, China Dongxiang (Group) Co, Ltd ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") announced today that Mr. Qin Dazhong will be re-designated from his position as the Chief Executive Officer and the chairman of the executive committee of the Company to the Vice Chairman of the Board of Directors ("Board") and Mr. Qin remains as a member of executive committee. Ms. Sandrine Zerbib will be appointed as the Chief Executive Officer, an Executive Director and the chairman of the executive committee, all with effect from 29 November 2010.
As a 17-year veteran of China¡¦s sports industry, Ms. Zerbib, was the former President of Adidas Greater China Area. Joining Adidas China in 1994 as Managing Director, she spearheaded the brand¡¦s business development in China. Under her management, Adidas China had developed from its naissance stage to its present leading position. In 2003, as the President of Adidas Greater China Area, she initiated Adidas partnership with the 2008 Beijing Olympic Games and further developed Adidas China to the second global market behind the United States. After leaving Adidas, Ms. Zerbib started her own consulting firm, providing advisory services to enterprises in fashion and sports industries.
Mr. Qin Dazhong, current CEO and Executive Director of China Dongxiang will become Vice Chairman of the Board, and will support the Executive Chairman, Mr. Chen Yihong on new business development and governmental affairs, as well as collaborating with Ms. Zerbib on business strategy and development.
Mr. Chen Yihong, Executive Chairman of China Dongxiang said, "I would like to express my sincere gratitude to Mr. Qin for his dedication and devotion to China Dongxiang over the years, laying a solid foundation for the rapid growth of the Company. China Dongxiang is an international company with a global perspective. With her ample experiences in managing an international brand and the continuous support from the Board, Ms. Zerbib will bring new perspective and insight to China Dongxiang, enhancing the management capability and leading the Company to achieve further success."
Ms. Zerbib said, "China Dongxiang has established a strong footprint in China's fast growing fashion sportswear market. I am thrilled to join the management team, and confident to bring the Company to new heights."
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China and was successfully listed on the Stock Exchange of Hong Kong Limited on 10 October 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan and Robe Di Kappa Brand in China. Its products convey an active, fashionable and youthful image and are warmly welcomed by China's fast growing and high potential consumers. The Group completed the acquisition of a Japan sportswear enterprise Phenix on 1 May 2008. Phenix, the most popular ski brand in Japan with the largest market share, has gained strong recognition in the international market