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Corporate Press Release

Brand Press Release

Brand Press Release

31

2020/07

China Dongxiang Announces Sale of Kappa Japan to the Italian Company BasicNet * * * Focuses on business development in China Continues to implement the multi-brand strategy

(31 July 2020 - Hong Kong) The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company", together with its subsidiaries, "the Group", HKEx stock code: 3818) announces that its non-wholly owned subsidiary Phenix Co., Ltd ("Phenix") will sell the Kappa Japan trademarks and the IP miscellaneous assets for a consideration of US$13 million (equivalent to approximately RMB91.26 million) to Basic Trademark S.r.l. con socio unico, a wholly-owned subsidiary of BasicNet S.p.A.. The disposal includes the Kappa Japan trademarks and the IP miscellaneous assets used in the Japan business. Closing of the disposal shall take place on 15 September 2020 or no later than 15 October 2020.

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07

2019/08

China Dongxiang Appoints Huang Zitao as Kappa's Brand Ambassador

(7 August 2019 - Hong Kong) The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company", together with its subsidiaries, "the Group", HKEx stock code: 3818) is pleased to announce that it has appointed Huang Zitao, a well-known celebrity and fashion icon in China, as its brand ambassador for Kappa, an internationally renowned fashion sportswear brand. Kappa will collaborate with Huang Zitao to launch a branding campaign "I make my own trend", calling for more like-minded trendsetters to create and witness unlimited possibilities of the future together.

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07

2011/07

China Dongxiang (Group) Co. Ltd. * * * Kappa Curves New Product Launch Press Conference

The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Group"; stock code: 3818) successfully organized the Kappa Curves New Product Launch Press Conference with the theme "Becoming More Beautiful Step-by-step Everyday" in Beijing on 2 July and engaged celebrity, Miss Karen Mok, as spokesperson of the product series. At the press conference, the Kappa concept of body shaping in a stylish way of living was perfectly shown through the curvy stage setup, the images of Curves highlighted in crossed beams, the stunning entrance of Miss Karen Mok and the interaction among participants through online recruitment are all creating a new fashion trend.

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17

2010/11

Kappa Online Flagship Store Achieved Record-Breaking Single-Day Sales of over RMB10 Million Daily Visitor Traffic Reached 1.48 Million

The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") announced that the official online flagship store of Kappa Brand in Taobao (http://kappa.taobao.com) achieved a record-high single-day (within 24 hours) online sales of RMB10.95 million on 11 November, 2010.

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29

2010/07

Michael Michalsky X Kappa P-A.C Series Officially Launched *** Initiating a free lifestyle of high fashion and personalised comfort

The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") announced the Kappa P-A.C series, a new product line co-developed with Michael Michalsky, was launched on 22 July 2010.

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24

2010/05

RDK's Brand Promotion Campaign Launched

The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group"), officially kicked off the 2010 promotion campaign of its Robe Di Kappa (RDK) brand in the PRC market. By launching a series of innovative artistic activities, the campaign brought consumers the extraordinary branding experience.

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